new Why free? page on easylister
September 7, 2009 – 4:26 pmWe are getting a lot of queries about why easylister is free.
There are many free services on the internet, offering free services and products is a very valid business model on the internet, and is often a very successful way to advertise and promote a premium paid for service which is exactly what we are doing.
Despite how common this tactic is with so many online services, it still surprises me how many people simply don’t understand at first why we are giving away free listing tool. Some even jump strange conclusions, I’ve even heard some rather humorous rumors circulating that easylister is part a “sinister evil plan” (I wonder if some people think extra-terrestrials or the CIA are involved?). I’ve seen the same kind of rumors spread about other completely innocent free services on the internet. When people have not been explained the genuine reasons why something is free, I guess they just try and fill in the gaps themselves and often assume the worst things they imagine.
Anyway we have updated the easylister.co.nz website with a new “Why free?” page, this contains an open letter I wrote to explain to anyone using, or thinking about using easylister the genuine motivation I had mind when I decided it would be free, and how I see that our company and others will benefit from it.
you can see the new page here:
http://www.easylister.co.nz/whyisitfree.php
Thanks
Owen